Organizzazione Orlandelli is pleased to translate and distribute the new 2024 Garden Trends Report by Garden Media Group to offer industry professionals a glimpse into the future. GTR24 presents seven upcoming trends positioned to influence consumer behavior in the coming year, united by the overarching theme of eco-optimism. This theme underscores the green industry's potential to alleviate eco-anxiety among the 1.2 billion young people striving to contribute positively to the climate. By illustrating the benefits of planting native plants and minimizing traditional cultivation (to avoid waste), the industry is poised to be a positive beacon and promote loyal enthusiasts.
The report provides an analysis focused on seven distinct buyer personas: Digital, Bold, Charming, Eclectic, Elevated, Hopeful, and Incisive. Readers select the persona that best represents them, which takes them directly to the corresponding trend. At any time, people can return to the beginning or explore other trends effortlessly. This dynamic experience allows readers to navigate directly to the trends that resonate with them, making the report a personalized journey of inspiration and discovery.