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The idea is to recreate an environment that inspires and recall a greenhouse where plants and flowers are naturally grown.  The new developed concept has already gained a very positive impact due the documented sales lift and the increasing of the visual effect.
When the plants and flowers are products intended for ongoing sales, i.e. not exclusively bound to promo or at particular times of the year, to characterize the area for the green sector will surely give a strong boost in sales.   The new concept Garden Center Identity can be applied in supermarkets and in Garden Centers as well. The installation of a greenhouse like structure, is a product that lends itself to recreate suggestive scenes, ideal for indoors sale or specific theme promotions.
The concept, designed by Orlandelli group, is characterized by unique details. This will make the product and its installation, extremely personalized.