Organizzazione Orlandelli is proud to participate as the Technical Partner of Piantala in this new format. Together, we share the same itinerant calling: while Piantala brings its urban jungle from city to city, we supply the display furniture and equipment to experience it anywhere in the world. Ours is a flexibility without borders that, starting from Italy and Mantua, has allowed us to adapt to any urban context and reach everywhere: from small florists to large garden centers, all the way to the most experimental locations.
Orlandelli Products: Same display furniture, different souls
Every stop on the Piantala tour takes place in a different space, from brick hangars to urban squares. In each of these settings, our furniture features a design conceived to act as a frame without ever stealing the spotlight. Focusing on display solutions, Orlandelli products are distinguished by three fundamental features:
- Maximum enhancement: Our display units ensure maximum visibility and appreciation of plants. At the same time, they allow you to highlight all complementary merchandising to its fullest potential.
- Operability and Modularity: The true strength of our products lies in their functionality and versatility. In fact, we provide fully modular structures. Thanks to practical solutions like wheeled carts and benches, our display furniture is always ready to adapt to any layout.
- Fast assembly: Our solutions are designed for quick and efficient setup times.
Beyond the purchase: An experience to be lived
We enthusiastically support Piantala because it has introduced a completely new format to the sector. It is no longer a simple space dedicated to buying plants, but a project heavily centered on the experiential side, designed to be a true gathering place and workshop space. In fact, Piantala transforms cities into urban jungles where shopping and socializing blend into one grand experience. Bringing these spaces to life are dynamic side events, including engaging DJ sets that accompany visitors throughout the event. While choosing your new green housemate, you can participate in themed workshops, chat to get advice from plant experts, or simply relax while sipping a drink.
This innovative approach proves that it is not just about selling plants, but about building a real community made of people who firmly believe that a little nature at home can change lives. Although this fresh and dynamic format speaks directly to the hearts of the new generations, its true strength lies in being a deeply inclusive space. The passion for greenery breaks down all age barriers, making the event a cross-generational meeting point capable of embracing and engaging plant enthusiasts or curious visitors of all ages.
The tour has already brought this overwhelming energy to its stops in Milan, Turin, and Bologna, and is getting ready to conquer Genoa and Florence next, with unmissable weekend appointments running from Friday to Sunday.
Click here to find out more about our upcoming events!