Gurt Flora is a solid and widely known reality in the floriculture sector, with several successful retail outlets already operational. However, when the brand decided to realize its most ambitious project in Kyiv, inside the famous Market-Mall Darynok, it felt the need to rely on an international partner capable of managing large areas with excellent design.
To furnish this monumental space of 1,500 square meters, the choice fell on the experience and Made in Italy design of Organizzazione Orlandelli.
The Challenge in Kyiv: Beyond the Store Concept
Being located inside a vibrant shopping mall, the Kyiv store required a completely different display format compared to the brand's traditional shops. The goal was to create a "floral market" that would capture the attention of Mall visitors, offering an immersive shopping experience. To manage the large volumes and enhance every area, the brand integrated key elements of modern Retail Design:
- Relaxation and Refreshment Areas: Tailor-made decompression spaces for customers to unwind, significantly increasing the Dwell Time inside the store.
- Mirror Scenographies: A strategic use of mirrors to expand the spaces, amplify the mall's lighting, and create perfect backdrops for social media sharing.
Together with them, our design team analyzed flow management, creating a fluid layout designed to guide customers through exotic plants, seasonal species, and gardening items without creating visual obstacles.
The Solution: The Warmth of the AMOR Wood Line
To warm the environment and create a sharp contrast with the modern architecture of the shopping center, we provided the displays from our AMOR Wood Line. The Orlandelli wooden benches and furnishings proved to be the winning choice: they offer the necessary sturdiness to handle the high traffic of a 1,500 sqm area, while ensuring a premium aesthetic that frames and enhances the flowers.
We studied a mix of displays designed to maximize aesthetic appeal and facilitate the store's logistical management. Specifically, the supply for the Kyiv store included:
- Benches of different sizes and heights: to create visual dynamism, break up display monotony, and enhance plants of all sizes.
- Flowered gondola set: the heart of the central layout, to organize paths clearly while optimizing space.
- Raised bench and End Cap: strategic accessories positioned at the end of the aisle to maximize visibility and encourage impulse buys.
- Wooden podium with water reserve basin: an essential element for complementary product purchases like pots, soil, or thematic display islands.
- Raised shelf (for podium and bench): the ideal solution to leverage vertical display and create highly impactful multi-level scenographies.